Norblad Hotel

The Norblad Hotel in Astoria.

The Miller-Jeffers Building in downtown Astoria, designed by John E. Wick, has housed a hotel for nearly 100 years. The current iteration, the Norblad Hotel, is a vibrant, funky hotel/hostel hybrid that offers both private and communal rooms featuring more of what travelers need and want — and less of what they don’t.

Norblad corner room.

A corner room in the Norblad Hotel. 

In January 1923, George F. Norblad, a Portland businessman with local ties to the Oregon Coast and a brother who served as Oregon’s governor from 1929 to 1931, opened the Norblad Hotel on 14th Street. When current owner Paul Caruana and a business partner purchased the building in 2007, the hotel was operating under a different name, and in need of serious renovation. They set about updating the space, giving it a subtly modern, minimalist design and eye-catching décor, with each of the 17 rooms featuring meticulously chosen finishes and high-quality pieces.

Norblad room

A room featuring large windows in the Norblad Hotel in Astoria.

Yet the atmosphere at the hotel is both laid-back and relaxing. The stylish lobby features a large fireplace and comfortable seating that invites patrons to gather, share a drink, or peruse the vinyl records lining the walls. There is also a shared kitchen they can use to prepare meals while on their vacation. For those who prefer privacy, the hotel offers rooms with private bathrooms at an increased cost.

2020_OC_photo_norblad-2.jpg

The Norblad Hotel's blue neon sign. 

Overall, the vibe is geared toward active travelers who are looking for a classy yet comfortable place to sleep and relax in between touring the downtown area and the Pacific Northwest at large. Within blocks of the hotel, patrons can find a wide range of restaurants, breweries, boutique shops and cultural attractions, including the Flavel House Museum, the Oregon Film Museum, the Garden of Surging Waves and the Astoria Riverwalk.

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